CREATIVE / COPY / DIRECTION

THEY SAID:

How do we get Uni students across Europe to engage with
our Can You Make It? content and get all the info they need to
smash their entry?

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WE SAID:

Let's make a Facebook chatbot that gives teams the inside scoop on the contest and speak to them in their own language — GIFs.

I lead the team as ACD to create a secret-agent style bot that only gave you the goss if you entered the secret emoji handshake.

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THIS HAPPENED:

Our Insider bot launched Red Bull's CYMI? campaign across Facebook and developed as the campaign progressed to offer more tips on teams, voting and plenty of athlete fail GIFs.

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