THE TRUTH ABOUT SKIN CANCER
Client: Teenage Cancer Trust
Agency: Accenture Song
Role: Creative / Film Director
How can we educate teenagers in schools across the UK about the risks of skin cancer? It needs to be educational but not hard-hitting. Something they'll remember over the summer.
Let's change the narrative of skin cancer and make a gameshow style film with Jake Quickenden — joker of the jungle and fan favourite — showing sun-savvy teens how to proactively protect themselves. I concepted, scripted and directed the content — from full length film to social posts for the Shunburn campaign.
The Shunburn film went out to schools and universities across the UK, along with an educational resource pack that gave teachers all the tools they needed to help protect their teens.