GOO
GLE
SXSW.
THE 1ST VOICE CONTROLLED SAFARI
Client: Google
Agency: rehab
Role: Creative & Copy Lead
25K
Unique animals
1
SXSW panel
1
Zebigeraffe
THEY SAID:
How can we showcase the best of our Google AI tools to developers across the world and use tech to tell stories cross-devices, in a different way?
WE SAID:
Let's make the world's first voice controlled fantasy safari. Just tell your Google Assistant three animals and you get a brand new image, name, sound and fun fact for your creation. I led the project as ACD from concept to delivery, alongside crafting the copy that brought the safari story to life.
THIS HAPPENED:
Safari Mixer launched at SXSW festival at Google's Fun House — where I was invited to speak on a panel about pushing creativity with Google. Users loved the action so much, Safari Mixer was given its own themed beach hut on Google Beach at Cannes '18.
HEY GOOGLE, TALK TO SAFARI MIXER
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