Client: Google Arts & Culture
Agency: Google Brand Studio EMEA
Role: Creative & Copy Lead
THE HISTORY OF ELECTRONIC MUSIC
How can we create an iconic identity and launch campaign for a digital exhibition that celebrates the heritage of electronic music – in partnership with cultural institutions around the world?
Let's explore the world of Music, Makers & Machines. We created a suite of branded MMM assets and worked with partners including Groove magazine and the Barbican to tell the untold stories of synth heroes. We partnered with experimental sound artist Yuri Suzuki to compose music to soundtrack the stories; made with the iconic machines we were celebrating. I led the project from concept to delivery, alongside crafting the social #SynthStories.
Music, Makers and Machines launched in 15 countries around the world and brought together pioneers of electronic music through AR and sonic experiences on social. The digital exhibition and stories were featured in global cultural press, including; Mixmag, Creative Review and Crack Magazine, to name a few.