HELPFULSTORIES.
Client: Google Brand Studio EMEA
Partners: Where The Buffalo Roam
Role: Creative Writer
THE BICYCLING BOOKSELLER
1M+
Organic views
3
Helpful stories
1
Bicycling bookseller
THEY SAID:
How can we celebrate the ways that people around the world are using Google technologies like Maps to connect with communities and support economic recovery post-pandemic?
WE SAID:
Let's create a series of Helpful Stories on the Google About pages that spotlight the remarkable ways small businesses and innovators are using technology. From using AI to tackle air pollution across Africa, to using Maps to deliver joy in lockdown across Italy. Working with the Brand Studio EMEA team, I researched and wrote the Helpful Stories series: directing a podcast experience for the latest Bicycling Bookseller story and creating social content for launch.
THIS HAPPENED:
The Helpful Stories series launched on the Google About pages to millions around the world and the Bicycling Bookseller was a finalist in the Brand Film Awards. Michelle Obama even shared Chiamaka's story, commenting that these were the stories that mattered.
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