THE
ATOZ
OFAI
THE A-Z OF AI WITH GOOGLE
Client: Google Brand Studio EMEA
Partners: OII & PAIR
Role: Creative Writer
26
Editorial topics
1
FWA Award
1
Animated octopus
THEY SAID:
How can we create a series of simple, bite-sized explainers to help anyone understand what artificial intelligence (AI) is, how it affects us and how it's changing the world around us?
WE SAID:
Let's partner with The University of Oxford's Internet Institute (OII) and Google's People + AI Research (PAIR) team to create an alphabet of AI that's jargon-free and accessible to all. Working with the Brand Studio EMEA team, I researched, concepted and co-wrote the 26 editorial topics and helped to craft a social campaign that launched Google's first A-Z of AI across Europe in multiple languages.
THIS HAPPENED:
The A-Z of AI launched to academic and critical acclaim; winning an FWA Award, featuring in It's Nice That magazine and numerous global press titles, as well as being printed as a limited edition hardback book. Explore The A-Z of AI.
Credits: Google Brand Studio EMEA, PAIR, OII, Stink Studios, Beyond, Hannah Jacobs, Strange Beast, Animade, Optimist.
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