THE A-Z OF AI WITH GOOGLE
Client: Google Brand Studio EMEA
Partners: OII & PAIR
Role: Creative Writer
How can we create a series of simple, bite-sized explainers to help anyone understand what artificial intelligence (AI) is, how it affects us and how it's changing the world around us?
Let's partner with The University of Oxford's Internet Institute (OII) and Google's People + AI Research (PAIR) team to create an alphabet of AI that's jargon-free and accessible to all. Working with the Brand Studio EMEA team, I researched, concepted and co-wrote the 26 editorial topics and helped to craft a social campaign that launched Google's first A-Z of AI across Europe in multiple languages.
The A-Z of AI launched to academic and critical acclaim; winning an FWA Award, featuring in It's Nice That magazine and numerous global press titles, as well as being printed as a limited edition hardback book. Explore The A-Z of AI.
Credits: Google Brand Studio EMEA, PAIR, OII, Stink Studios, Beyond, Hannah Jacobs, Strange Beast, Animade, Optimist.