SIGNATURE STYLE.
THE #SIGNATURESTYLES FOR SUCCESS
Client: Direct Line
Agency: Pebble Studios, Big Rock
Role: Creative Lead / Copy
150K
Organic reach
3
Creative influencers
3
Signature chairs
THEY SAID:
Our new Direct Line insurance for hair and beauty is launching — how can we drive brand awareness and engage with new Instagram-led businesses who want to get on the career ladder?
WE SAID:
Let's get Insta-famous influencers to showcase their #SignatureStyles for success and create premium beauty content our audience will want to double-tap (AKA love). I led the production from concept to delivery, working with renowned beauty director Elisabeth Hoff to bring the expert advice to life through our social campaign.
THIS HAPPENED:
Businesses across the Insta world tagged their own creations, inspired by the #SignatureStyles content. The best were curated into an online hub for beauty success — the best place to kickstart a budding career.
MORE WORKS