THE #SIGNATURESTYLES FOR SUCCESS
Client: Direct Line
Agency: Pebble Studios, Big Rock
Role: Creative Lead / Copy
Our new Direct Line insurance for hair and beauty is launching — how can we drive brand awareness and engage with new Instagram-led businesses who want to get on the career ladder?
Let's get Insta-famous influencers to showcase their #SignatureStyles for success and create premium beauty content our audience will want to double-tap (AKA love). I led the production from concept to delivery, working with renowned beauty director Elisabeth Hoff to bring the expert advice to life through our social campaign.
Businesses across the Insta world tagged their own creations, inspired by the #SignatureStyles content. The best were curated into an online hub for beauty success — the best place to kickstart a budding career.