Clydesdale B - Dreamcatcher

Dreamcatcher

DREAMCATCHER.

THE LIVE STREAMING DREAMCATCHER

Client: Clydesdale B

Agency: Accenture Song

Role: Creative / Copy

50K

Dreamers

1

Twitter crane

1

THEY SAID:

How can we celebrate the launch of our new Clydesdale B banking app and show money conscious millennials it's the perfect way to take control of their savings dreams?

WE SAID:

Let's make a giant, Twitter-operated, arcade machine on the Southbank that literally gives you control of you savings dreams. I scripted the story, oversaw the content from concept to delivery and brought live-streaming into the savings equation.

THIS HAPPENED:

More than 50k dreamers engaged with the launch and Clydesdale B's new identity successfully launched to the next gen of savvy savers. One guy called Colin even won a car.

Lucky Colin

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