THE LIVE STREAMING DREAMCATCHER
Client: Clydesdale B
Agency: Accenture Song
Role: Creative / Copy
How can we celebrate the launch of our new Clydesdale B banking app and show money conscious millennials it's the perfect way to take control of their savings dreams?
Let's make a giant, Twitter-operated, arcade machine on the Southbank that literally gives you control of you savings dreams. I scripted the story, oversaw the content from concept to delivery and brought live-streaming into the savings equation.
More than 50k dreamers engaged with the launch and Clydesdale B's new identity successfully launched to the next gen of savvy savers. One guy called Colin even won a car.